Overview
TGPC is abbreviated form of Tencent Global Partner Conference. It is an annual conference takes place over China once a year and usually invites more than 10K audience each day for three days.
TGPC mini site is a mobile application that can be accessed via WeChat and helps guests to interact with the TGPC exhibition events.
My Role
UI designer
Design Tool
Adobe Suite
The Problem
- Attendees have very limited attention & patience to interact with a new-created & temporary application system.
- Tons of information have to be categorized into very limited space (the phone).
- Attendees shows limit tolerate in reading the information they do not interested.
The Solutions
- Clear layout to minimize the effort attendees need to obtain information.
- Clear categories/ navigations to help attendees to find their target information.
- Zoomed in/out to improve readability.
Prototypes
